Loughborough by the Sea returns to town centre for week of family fun – Latest News – News Updates

Published: Tue 21st July, 2026

The popular Loughborough by the Sea event returns to the town centre next month – with more chance than ever to enjoy the family fun.

The event, which is free to attend, has been expanded for 2026 to last a whole week, running from Monday, 17 August, to Sunday, 23 August.

Every day that week, between 10am and 4pm, Loughborough’s Market Place will be transformed into a vibrant beach-themed destination.

Organised by the markets team at Charnwood Borough Council, in partnership with Love Loughborough BID and I Need a Fun Fair, Loughborough by the Sea provides something for everyone.

Visitors will be able enjoy:

• Children’s fun fair rides
• A bouncy castle
• Live entertainment
• Traditional market stalls
• And plenty of sand, of course!

Cllr Jennifer Tillotson, the Council’s lead member for housing, economic development, regeneration and town centres, said: “Loughborough by the Sea has become a popular event in our town centre, bringing families together and creating a fantastic atmosphere for residents and visitors alike.

“By extending the event to a full week this year, we’re giving even more people the opportunity to enjoy the attractions, entertainment and seaside fun while supporting our local businesses and market traders.”

To find more events taking place throughout Charnwood this summer and throughout 2026, visit our events page.