Education
TotalEnergies, Alltrucks renew strategic partnership across Europe for three years – EnviroNews
– Advertisement –
TotalEnergies Lubrifiants, a global leader in lubricant solutions, and Alltrucks, a leading multi-brand service network for commercial vehicles, have announced the renewal of their strategic cooperation agreement for an additional three-year period covering Europe.
The renewed partnership reinforces the long-standing collaboration between the two companies and aims to further develop and promote high-performance lubricant solutions within the Alltrucks workshop network, while supporting the evolving needs of commercial vehicle maintenance across Europe.
Under this agreement, TotalEnergies Lubrifiants will continue to act as a preferred partner to the Alltrucks network, providing its comprehensive range of lubricants and technical support, while benefiting from strengthened visibility and joint marketing initiatives across the region.
Strengthening Collaboration Across the European Workshop Network
The partnership will continue to focus on delivering high-performance lubricants and services (including Engine Oils, Transmission Oils, greases, coolants and used oil analysis) tailored to heavy-duty and commercial vehicle applications through the Rubia Range, while supporting the Alltrucks network of workshops through dedicated technical expertise and training programs. It will also drive joint marketing initiatives, events and promotional campaigns, while enhancing business development through a structured incentive model linked to both network growth and lubricant volumes.
Thanks to its extensive footprint, the Alltrucks network connects it’s 650+ workshops across Europe, providing a strong platform to deliver efficient, standardized and high-quality services to fleet operators.
Driving Value for Fleet Operators and Workshops
Through this renewed collaboration, both partners aim to maximize operational efficiency and performance for workshop partners and fleet customers. TotalEnergies Lubrifiants will leverage its expertise in product development through the Heavy Duty dedicated Rubia Range. The Rubia EV3R range, for example, will enable Alltrucks, to reduce the carbon footprint of their customers through circular economy.
TotalEnergies will also provide field support to Alltrucks partners with reliable and innovative lubricant solutions while supporting optimized maintenance practices.
At the same time, the partnership will continue to support joint activities such as trade fairs, regional events and digital communication, further strengthening engagement and collaboration across the Alltrucks network.
Norman Binde, Managing Director of Alltrucks, said: “We are pleased to extend our partnership with TotalEnergies Lubrifiants for another three years. This collaboration brings strong added value to our network by combining advanced lubricant expertise with our multi-brand service offering. Together, we continue to support our workshop partners in delivering high-quality maintenance solutions across Europe.”
Marie Braouezec, Director Automotive Europe at TotalEnergies Lubrifiants, added: “The renewal of our agreement with Alltrucks reflects the strength and success of our collaboration. By combining our innovative lubricant solutions with Alltrucks’ extensive workshop network, we are able to support the performance and reliability needs of commercial vehicle operators throughout Europe.”
Stephan Brunstein, Head of Heavy Duty at TotalEnergies Lubrifiants, commented: “This strategic renewal is a key milestone for our heavy-duty business. It enables us to further deploy our expertise close to the field, strengthen relationships with workshop partners, and deliver tailored service solutions like LubAnac, TotalEnergies’ used oil analysis to reduce both Total Cost of Ownership and the downtime of fleet trucks.”
